HUMAN
IS ALL
CONNECTION
THAT MATTERS.
I’m Juliane, a Hamburg based creator at the intersection of brand communication, interaction design and human experience.
● ABOUT ME15 years shaping ideas — crafting meaningful experiences for people and brands across live communication, digital products and spatial exploring. I focus on enabling participation, dialogue and future skills to empower people through knowledge and connection.
● 360° EXPERIENCES Exhibition Design
Client Federal Ministry of Food and Agriculture (BMEL)
Category Exhibition Design
Agency insglück
In a nutshell Under the motto “Growing Green Cities,” Floriade Expo 2022 set out to explore answers for a greener urban future. With humor, depth, and lightness we created a city utopia that encourages co-creation, diversity, and exchange.
My job Conceptual framework “BIOTOPIA – Growing Community”, visual strategy, visitor journey, exhibition design, content & narrative design, writing & editorial lead
360° Brand Experiences
Client zdf
Category Spatial experience @ re:publica
Agency Uniplan
In a nutshell Starting from the guiding question “How susceptible is personal opinion formation to influence?”, we created a spatial experience that invites visitors to reflect on media, perception, and the formation of opinions.
My job Overall creative concept, creative lead, exhibit design, content & narrative structure, visitor experience, writing & editorial lead
Client Porsche
Category Global Launch
Agency Grabarz & Partner, Stagg & Friends
In a nutshell We created “Porsche Scopes” as a bold, future-facing platform that translates Porsche’s innovation and mindset into an immersive, experiential format for Gen Z. The result is a scalable, content-driven framework that mixes culture and technology and makes it tangible, emotional, and unmistakably Porsche.
My job Overall spatial concept, interior set up, event program, content, location scouting, speakers, visitor experience
Brand Activations
● DIGITAL 
Websites
Strategy ● Content ● UX ●
Lenz & Gomez ● BWS
Digital Events
Communication ● Format ● UX
SAP ● insglück
● LEARNING 
Content & Editorial
Micro Learning ● UX ● Authoring
Sparks ● Haufe Akademie
Training Experiences
UX ● Content Design ●
AMS ● Aldi Süd
Learning Experiences
Strategy ● UX/UI ●
yes and english
What I do
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Insight-driven campaign narratives & messaging architectures
Campaign logic, core claims, formats & touchpoint orchestration
Translating complex topics into clear, engaging communication
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Kampagnenkonzeption · Kommunikationsstrategie · Recherche & Insights · Messaging & Claim-Entwicklung · Themen- und Zielgruppenanalyse · Format- & Kanalstrategie · Komplexitätsreduktion · Storybasierte Kommunikation · Wirkung & Verständlichkeit
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User research, needs analysis & journey mapping
Information architecture, UX concepts & content-first design
Bridging content, learning and product thinking
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User Research · Nutzer*innenbedürfnisse · User Journeys · Informationsarchitektur · UX-Konzeption · Content-getriebene Produkte · Digitale Wissensangebote · Verständlichkeit & Orientierung · Learning UX
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Spatial storytelling & dramaturgy
Exhibit design & knowledge transfer through experience
Visitor guidance & interaction
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Leitidee & Kreativkonzeption · Räumliches Storytelling · Szenografie & Design · Wissensvermittlung im Raum · Narrative Dramaturgie · Exponatkonzeption · Komplexitätsreduktion · Experience Design · Besucher*innenführung & Interaktion · Content- & Textstrategie · Übersetzung & Synthese · Multilinguale Kommunikation
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Editorial concepts, content architectures & narrative systems
Writing, editing & storytelling as tools for clarity and alignment
Multilingual content development (German / English)
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Redaktion & Editorial Design · Content-Strategie · Text & Storytelling · Narrativentwicklung · Strukturierung von Inhalten · Verständlichkeitsarbeit · Mehrsprachige Kommunikation · Tonalität & Haltung · Konsistenz über Kanäle hinweg
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Learning concepts, learning journeys & experience design
Format development, didactic reduction, writing & editorial work
Structuring and translating knowledge into actionable systems
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Wissensdesign · Lernkonzepte · Didaktische Reduktion · Formatentwicklung · Lernformate · Wissensvermittlung · Redaktion & Text · Verständliche Strukturen · Transfer & Anwendbarkeit
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Research, analysis, synthesis & strategic roadmaps
Conceptual frameworks, core ideas & narrative structures
Positioning, learning logics & experience strategies
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Strategieentwicklung · Recherche & Analyse · Leitidee & Grundkonzept · Narrative Frameworks · Positionierung · Synthese komplexer Themen · Experience- & Lernlogiken · Zukunfts- und Transformationsfragen
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End-to-end project coordination across concept, content, design, and delivery
Stakeholder alignment, timelines, budgets, and production workflows
Experience-driven planning across events, spatial projects, and complex collaborations
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Projektsteuerung · Umsetzung · Abstimmung · Timings · Budgets · Produktionsplanung · Eventexpertise · Gewerke-Koordination · Netzwerk & Partner · Logistik · Verträge · Schnittstellenmanagement · Verlässlichkeit · Überblick · Verantwortung
Delivering across all design thinking stages
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Digging deep, understanding wants and needs
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Pinpointing problems that needs solving
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Exploring ideas, diverging and converging
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Creating, prototyping, testing, iterating
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Implementing, improving, failing, trying again
• User Research • Market Insights • Nutzersegmente • UX Design • Informationsarchitektur • Journeys • Wireframes • User Centered Design • Konzeption • Metriken • Interviews • Affinity Mapping • Problem Framing • Prototyping • Usability Testing • Iteration • Designsysteme • Low Fi • UX Writing • Hi Fi
• User Research • Market Insights • Nutzersegmente • UX Design • Informationsarchitektur • Journeys • Wireframes • User Centered Design • Konzeption • Metriken • Interviews • Affinity Mapping • Problem Framing • Prototyping • Usability Testing • Iteration • Designsysteme • Low Fi • UX Writing • Hi Fi
• Kampagnen • Claims • Botschaften • Social Hooks • Community • Redaktionsplanung • Research • Content Komposition • Text • Headlines • Storyboarding • Scripts • Narrative • Formate • Touchpoints • Kanalstrategie
• Kampagnen • Claims • Botschaften • Social Hooks • Community • Redaktionsplanung • Research • Content Komposition • Text • Headlines • Storyboarding • Scripts • Narrative • Formate • Touchpoints • Kanalstrategie
• Kreativkonzeption • Kommunikation im Raum • Storytelling • Narrative Design • Dramaturgien • Exponatedesign • Szenografie • Markenarchitektur • Ausstellungsdesign • Besucherführung • Experience Design • Immersion • Interaktionsdesign
• Kreativkonzeption • Kommunikation im Raum • Storytelling • Narrative Design • Dramaturgien • Exponatedesign • Szenografie • Markenarchitektur • Ausstellungsdesign • Besucherführung • Experience Design • Immersion • Interaktionsdesign
• Formatentwicklung • Konzepte • Contentstrategie • Tonalität • Redaktionsplanung • Texte • Pitches • Prompting • Präsentationen • Newsletter • E-Mailings • Ablaufplanung • Skripte • Checklisten • SEO • Text • CMS • Contentpflege
• Formatentwicklung • Konzepte • Contentstrategie • Tonalität • Redaktionsplanung • Texte • Pitches • Prompting • Präsentationen • Newsletter • E-Mailings • Ablaufplanung • Skripte • Checklisten • SEO • Text • CMS • Contentpflege
• Lernpsychologie • Lernerlebnisse • Lernpfade • Didaktik • Instructional Design • Methodenkompetenz • Reduktion • Synthese • Transfer • Formatentwicklung • Microlearning • Blended Learning • LMS • Redaktion • ADDIE • Designmethoden • Kreativitätstechniken
• Lernpsychologie • Lernerlebnisse • Lernpfade • Didaktik • Instructional Design • Methodenkompetenz • Reduktion • Synthese • Transfer • Formatentwicklung • Microlearning • Blended Learning • LMS • Redaktion • ADDIE • Designmethoden • Kreativitätstechniken
Research • Insights • KPIs • Frameworks • Positionierung • Roadmaps • Narrative • Leitidee • Orientierung • Fokus • KPIs • Stakeholder • Messaging • OKRs
Research • Insights • KPIs • Frameworks • Positionierung • Roadmaps • Narrative • Leitidee • Orientierung • Fokus • KPIs • Stakeholder • Messaging • OKRs
Projektsteuerung • Umsetzung • Abstimmung • Timings • Budgets · Produktionsplanung • Eventexpertise • Gewerke-Koordination • Netzwerk & Partner • Logistik • Verträge • Schnittstellenmanagement •
Projektsteuerung • Umsetzung • Abstimmung • Timings • Budgets · Produktionsplanung • Eventexpertise • Gewerke-Koordination • Netzwerk & Partner • Logistik • Verträge • Schnittstellenmanagement •
● BRANDS ALDI SÜD
ARD
Audi
BBZ Augsburg
Borgward
BMEL
BMWi
Climate Grid
Covestro
Deloitte
Deutz
Montblanc
Olympus
Opel
Polestar
Porsche
Postbank
RBP
Samsung
SAP
SEAT
Škoda
Avantgarde
Blue World Studio
Faktor 3
Grabarz & Partner
insglück
Koelnmesse
moin agency
Nest One
Oaks
Projektlotsen
SAPERED GmbH
Stagg & Friends
Stereolize
Triad Berlin
Uniplan
Vok Dams
Vitamin E
TenneT
Uniper
UAE Ministry of Cabinet Affairs
Unitymedia
Vodafone
Volkswagen
Walbert Schmitz
WEY
World Federation of Sport
ZDF
Expo 2017
Goodyear
Haier
Hamburg Süd
Henkel
Hyundai
IKEA
Lamborghini
Lenz & Gomez
LG
Lidl
● AGENCIES I care deeply about strengthening our democracy
●
Check out my new site if you do too
●
I care deeply about strengthening our democracy ● Check out my new site if you do too ●
● EIGENLOB (STINKT)„ What stood out most was Juliane’s ability to rapidly grasp complex new domains and translate extensive information into clear, targeted results.“
Dr. Lucia Weiger • Haufe Akademie